THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents through the use of questionnaire, interview and observation, while, secondary data was collected from journals, internet materials and textbooks. Four hypotheses were tested using the Chi-square statistical tool and the results revealed that there is a significant relationship between personal selling and sales volume at Significant level of 0.05; and df=12. Finding from the study revealed clearly that personal selling is more persuasive among the marketing communication mix element. It aims at consolidating customers and maintaining the buyer-seller exchange relationship. Personal selling as a business strategy, helps representatives of a company to explain to their clients/customers how well the products/services can satisfy their needs. Therefore, Organizations should focus more on the customer by adopting personal selling as a marketing strategy.
Related Project Materials
THE IMPACT OF INCREMENTAL BUDGETING ON ORGANIZATIONAL EFFICIENCY
THE IMPACT OF INCREMENTAL BUDGETING ON ORGANIZATIONAL EFFICIENCY
The objectives of this research are to: (1) analyze the impact of increm...
Examining Development Communication and Its Role in Ending Child Marriage in Kaita Local Government Area, Katsina State
Background of the Study
Child marriage remains a significant issue in many rural parts of Nigeria, including Kaita Local...
AN ANALYSIS OF REGULATORY REGIMES FOR THE TAXATION OF ELECTRONIC COMMERCE IN NIGERIA
ABSTRACT
No doubt, the advent of Information and Communication Technology (ICT) has greatly impacted human interaction ranging from polit...
The Role of Technology in Enhancing Accessibility for People with Disabilities at Events in Maiduguri Metropolitan Council, Borno State
Chapter One: Introduction
1.1 Background of the Study
Accessibility has become a crucial consideration in event planning, with...
EFFECT OF POOR MAINTENANCE STUDIO EQUIPMENT AND THE PRACTICE
Abstract
This study is on effect of poor maintenance studio equipment and the practical. The total population for...
The Impact of CSR Expenditure on Financial Performance in Nigerian Banks: A Case Study of UBA Plc
Background of the Study
Corporate Social Responsibility (CSR) has become an integral aspect of business operations world...
THE HERBARIUM TECHNIQUE
-
-
BACKGROUND INFORMATION
-
According to Clamberland (1994), he...
An Evaluation of the Role of Financial Markets in Economic Development: A Case Study of Nigerian Stock Exchange
Background of the Study
Financial markets are vital for economic development, serving as platforms for mobilizing saving...
AN EVALUATION OF CLASS SIZE AND ITS RELATIONSHIP WITH STUDENTS’ ACADEMIC PERFORMANCE IN BIOLOGY
BACKGROUND OF THE STUDY
Educators have struggled to understand the link between class size and academi...
PARENTING STYLE AND ITS INFLUENCE ON STUDENTS ACADEMIC ACHIEVEMENT AND CAREER PATH
BACKGROUND OF THE STUDY
The academic achievement of adolescents has been a major concern of educators f...
