THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
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- NGN 3000
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents through the use of questionnaire, interview and observation, while, secondary data was collected from journals, internet materials and textbooks. Four hypotheses were tested using the Chi-square statistical tool and the results revealed that there is a significant relationship between personal selling and sales volume at Significant level of 0.05; and df=12. Finding from the study revealed clearly that personal selling is more persuasive among the marketing communication mix element. It aims at consolidating customers and maintaining the buyer-seller exchange relationship. Personal selling as a business strategy, helps representatives of a company to explain to their clients/customers how well the products/services can satisfy their needs. Therefore, Organizations should focus more on the customer by adopting personal selling as a marketing strategy.
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